UC spent $158,000 on campaign to counter critical state audit

By Alexei Koseff in The Sacramento Bee

June 28, 2016

In the wake of a scathing state audit released in March, the University of California mounted a $158,000 publicity campaign to dispute claims that its admissions policies had disadvantaged resident students.

The campaign included a report rebutting the conclusions of the audit; digital ads on websites, Facebook and Twitter; and sponsorships on public radio stations throughout the state, according to documents obtained by The Sacramento Bee.

Read more at The Sacramento Bee

 

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